Healthcare Intelligence

Healthcare Intelligence

Our Healthcare Intelligence Offerings

Healthcare Intelligence and Analytics provides global, best-in-class insights that shape clinical, commercial and market access strategy for our client’s brands from discovery through loss of exclusivity. Market access intelligence few, if any, can deliver upon to our standards.

 

By integrating clinical, commercial and market access information into long-term continuous monitoring, HIA enables you to see the full picture.


With a global team of healthcare professionals, former industry insiders and a network of supply chain experts we also excel at mature brand and generics intelligence.

Healthcare Intelligence offerings

Competitor Clinical Intelligence

Frequently requested information includes phase of development, strategic importance of product to portfolio, mechanism of action, indications under development, priority of indications, status of clinical trials, purpose of clinical trials, timing for regulatory filing and approval, dosages, dosage forms, frequency of administration, adverse events, dose-limiting toxicities and problems encountered in development or clinical trials

Organizational benchmarking on competitor medical science liaisons, medical affairs and nurse educators can also be accomplished. Key information requests include number of employees, reporting structures, product responsibilities, relative weightings, professional targeting, call frequencies, incentive programs and other duties.

Competitor Commercial Intelligence

Routinely sought intelligence includes competitor promotional mix strategy including promotional mix spending and prioritization, promotional messaging, counter-messaging, promotional pieces and tools, direct-to-physician activities, direct-to-consumer activities, web and social media activities, product assistance program details, current and expected distribution strategy, sampling type and activity, continuing medical education strategy and medical conference strategy

Like other service areas organizational benchmarking can determine number of employees, reporting structures, product responsibilities, incentive programs and other duties.

Competitor Market Access Intelligence

We can help you formulate your market access strategy by improving your understanding of competitors’ activities in all key managed market segments: Commercial, Medicare Part D, managed Medicaid, Medicaid, Federal, state, integrated delivery network, 340B, long-term care, wholesaler and specialty pharmacy.

We can also conduct organizational benchmarking on managed care account teams, field reimbursement managers, HEOR teams and patient assistance program support personnel. Key information requests include number of employees, reporting.

Mature Brand and Generics Intelligence

We can determine which global generic manufacturers are planning to enter the market for your product, when, their capabilities and any ongoing hurdles to their entry. We can assess active pharmaceutical ingredient suppliers to determine availability to supply the market and determine any constraints to inform your loss of exclusivity strategy.

Competitive Planning Workshops

Competitive planning workshops provide clients an opportunity to test their existing strategies against different scenarios as well as develop new strategies for anticipated changes in the competitive landscape.

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